"According to the 2006 census, United States, has over 300 million people with 155 million being female. Recent studies also tells us more than 62% of american women today are a size 12 and above. Thats about 96 million plus size women. Wait, think for a second, it means for every 10 women that pass you in the mall at least 6 are considered “plus size”. All puns aside thats a very big number that you can’t help but notice. 96 million and all but only 5 actual plus size retail chains exist; Ashley Stewart, the Avenue, Lane Bryant, Torrid, and Catherine’s. Combined, those 5 brands have over 1200 retail stores to serve 96 million plus size women! If you do the math its about one store for every 80,000 women. I’m pretty sure that is the reason why I can never find anything in my size. Yes, we can now shop H &M (sometimes), Kmart, Macy’s, Target, and other stores but its just 5 solely dedicated to plus size with a selection mediocre at best. Here is the kicker: combined there are over 12,000 retail stores dedicated to the 59 million women under a size 12."